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about

This whole thing grew from one tiny idea...

Beck Rustic, founder and gal in charge of the New England Shake-Up, was brainstorming for interesting merch ideas for her weekender. 

"I originally thought it'd be neat to just do a few confetti lucite pieces in "Shake-Up Teal," a branding color I use for my event. Then I thought, well maybe I'll do a few more. Theeeeeen, I thought, well, it'd be neat if this had its own logo. And then I decided I should design some packaging.. I didn't want to simply hand things to people. I want the presentation to be nice. Now, here I am!"

All pieces are handmade in Massachusetts by Beck.